Pricing as ritual
Uphaar is built as shagun — not subscription.
Free forever for your first event. When you're ready to host more, offer a shagun.
Free
Your first event is on us. A welcome gift to begin.
- Your first event with full Shagun features
- Unlimited memory books (historical ledgers)
- Unlimited guests, gifts & blessings
- Reciprocity nudges & lifetime ledger
- Additional events: 5 AI notes/mo · 100 MB vault · 30-day media
- "Made with Uphaar" badge on public page
Shagun
Unlock one event fully. Pay once, keep for the event lifetime.
- Everything in Free, plus:
- Unlimited AI thank-you notes & translations
- 200 MB event vault for 2 years
- PDF memory book export, no watermark
- Vanity slug for your public page
- Uphaar badge removed
Vault Add-on
Keep your vault — photos, blessings, audio — safe and ad-free for 5 years.
- 1 GB lifetime vault storage across all events
- 5 years of cold-storage backup
- Family sharing links never expire
- Priority restore if you delete by mistake
- Stackable on top of Free or Shagun events
Annual Sankalp
Unlimited events for a year. A yearly vow, not a contract.
- Everything in Shagun, applied to every event you host
- Unlimited events for 12 months
- Priority AI model (Gemini Pro)
- Renews as a fresh shagun each year
- Cancel anytime — no auto-charge
Storage is the only thing that costs us forever. We've kept events affordable and made the vault a separate, optional shagun so you only pay for what you keep.
Where your ₹101 goes
We charge what it costs us to run AI, storage, and printing — never more. No ads. No data sold. No upsells inside your event.
- AI — thank-yous, translations, transcription₹40
- Cloud storage & bandwidth (10 years)₹25
- Payment processing₹15
- Translation models for 11 languages₹10
- Keeping the lights on₹11
Real costs vary by usage. We reset prices yearly if costs change — never silently, always with notice.
Why a shagun, not a subscription?
Shagun in India is always one rupee more than a round number — ₹101, ₹501, ₹1,001 — because the extra rupee means the relationship continues. Uphaar is priced the same way. You're not buying software. You're offering shagun to a small team building a vault that will outlive us all.
Common questions
Is the first event really free with full features?
Yes. Your first event ever gets the full Shagun experience as a welcome gift — unlimited AI notes, 200 MB vault for 2 years, no badge, PDF export. From the second event on, it's ₹101 each (or take Sankalp for unlimited). Want longer-term storage? Add the ₹501 Vault Add-on.
Are memory books charged separately?
No. Memory books — your historical gift ledgers — are always free and unlimited. They're personal records, not live event hosting.
What happens if I don't pay for an extra event?
It still works fully — you can collect gifts, blessings, everything. You'll just see Free-tier limits on AI thank-yous (5/month), 100 MB of vault storage, and a small “Made with Uphaar” badge on the public page.
What about refunds?
Shagun is offered, not bought. If you're unhappy in the first 30 days, write to us — we'll return your shagun in full.
When can I actually pay?
Payments are being wired up. Right now, all events run on Free tier. Email hello@uphaar.info if you want early Shagun or Sankalp access — we'll grant it manually.